Insiders
Insiders was conceived during the extraordinary events of 2020, when so many found themselves working from home. Video meetings were suddenly ubiquitous and one thing quickly became clear: the dress-for-work rulebook had to be torn up; casual clothing was no longer a weekend indulgence but a staple of the nine to five. Seeing this rekindled an earlier observation – born of our frustration when shopping for pyjamas – that sleepwear was a neglected garment, with few brands offering the utilitarian stylings and relaxed silhouettes we love to wear.
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