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Colorful Standard

Sometimes it really is the simple things that matter. With all production based in Portugal, Colorful Standard sets a benchmark for non-seasonal ethical production. Recycling fibres, reducing waste and resetting the template for fashion production.
Check out the myriad colours across their jersey, cotton and merino ranges... fresh tones to suit everyone.
Check out our rolling edit of styles at ARRAY, with new colours frequently updated through the year.

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Colorful Standard Women's Rib T-Shirt in Soft Yellow

£30.00
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Colorful Standard Women's Rib Tank Top in Snow Melange

£28.00
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Colorful Standard Cotton Bucket Hat in Faded Khaki

£35.00
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Colorful Standard Cotton Bucket Hat in Faded Indigo

£35.00
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Colorful Standard Organic Cotton Cap in Faded Khaki

£30.00
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Colorful Standard Organic Cotton Cap in Faded Indigo

£30.00
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Colorful Standard Linen SS Shirt in Oxblood Red

£85.00
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Colorful Standard Linen SS Shirt in Lava Grey

£85.00
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Colorful Standard Classic T-Shirt in Faded Indigo

£30.00
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Colorful Standard Classic T-Shirt in Faded Grape

£30.00
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Colorful Standard Cotton Cap in Kelly Green

{"id":15637295006077,"title":"Colorful Standard Cotton Cap in Kelly Green","handle":"colorful-standard-cotton-cap-in-kelly-green","description":"\u003cp\u003eOrganic cotton six panel peaked cap.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eSponge clean only.\u003c\/p\u003e","published_at":"2025-10-30T12:31:28+00:00","created_at":"2025-10-28T13:07:17+00:00","vendor":"Colorful Standard","type":"ACCESSORIES","tags":["ACCESSORIES","CAPS","HATS","HATS \u0026 SCARVES","hats gloves and scarves","made in portugal","organic cotton","unisex"],"price":3000,"price_min":3000,"price_max":3000,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":57277517857149,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"COL164","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Cotton Cap in Kelly Green","public_title":null,"options":["Default Title"],"price":3000,"weight":200,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6731_bf642227-126c-4cc3-bdbd-9ed8f7aa4b58.jpg?v=1761827483","\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6732.jpg?v=1761827483","\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6733_363d46a5-db03-491e-b8a8-ada4b361f462.jpg?v=1761827484"],"featured_image":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6731_bf642227-126c-4cc3-bdbd-9ed8f7aa4b58.jpg?v=1761827483","options":["Title"],"media":[{"alt":null,"id":66960303096189,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1500,"width":1125,"src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6731_bf642227-126c-4cc3-bdbd-9ed8f7aa4b58.jpg?v=1761827483"},"aspect_ratio":0.75,"height":1500,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6731_bf642227-126c-4cc3-bdbd-9ed8f7aa4b58.jpg?v=1761827483","width":1125},{"alt":null,"id":66960303128957,"position":2,"preview_image":{"aspect_ratio":0.75,"height":1500,"width":1125,"src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6732.jpg?v=1761827483"},"aspect_ratio":0.75,"height":1500,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6732.jpg?v=1761827483","width":1125},{"alt":null,"id":66960303161725,"position":3,"preview_image":{"aspect_ratio":0.75,"height":1500,"width":1125,"src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6733_363d46a5-db03-491e-b8a8-ada4b361f462.jpg?v=1761827484"},"aspect_ratio":0.75,"height":1500,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_6733_363d46a5-db03-491e-b8a8-ada4b361f462.jpg?v=1761827484","width":1125}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOrganic cotton six panel peaked cap.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eSponge clean only.\u003c\/p\u003e"}

Colorful Standard Boxer Briefs in Deep Black

£16.00
{"id":15335521059197,"title":"Colorful Standard Boxer Briefs in Deep Black","handle":"colorful-standard-boxer-briefs-in-deep-black-copy","description":"\u003cp\u003eOrganic cotton boxer brief shorts.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal \u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eMachine wash. \u003c\/p\u003e","published_at":"2025-07-03T12:11:43+01:00","created_at":"2025-06-30T17:09:03+01:00","vendor":"Colorful Standard","type":"CLOTHING","tags":["boxer briefs","made in portugal","menswear","organic cotton","underwear"],"price":1600,"price_min":1600,"price_max":1600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":56329844916605,"title":"S","option1":"S","option2":null,"option3":null,"sku":"COL114","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Boxer Briefs in Deep Black - S","public_title":"S","options":["S"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329844949373,"title":"M","option1":"M","option2":null,"option3":null,"sku":"COL114","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Boxer Briefs in Deep Black - M","public_title":"M","options":["M"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329844982141,"title":"L","option1":"L","option2":null,"option3":null,"sku":"COL114","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Boxer Briefs in Deep Black - L","public_title":"L","options":["L"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329845014909,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"COL114","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Boxer Briefs in Deep Black - XL","public_title":"XL","options":["XL"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cf19803a-4938-43b7-bc8d-f156319773cb.jpg?v=1681835269","\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cc064981-86dd-4857-b903-d83f428d48d1.jpg?v=1681835269","\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cbef8d87-8024-422b-841b-7692f229a369.jpg?v=1681835269"],"featured_image":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cf19803a-4938-43b7-bc8d-f156319773cb.jpg?v=1681835269","options":["Size"],"media":[{"alt":null,"id":31681966178562,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1998,"width":1498,"src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cf19803a-4938-43b7-bc8d-f156319773cb.jpg?v=1681835269"},"aspect_ratio":0.75,"height":1998,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cf19803a-4938-43b7-bc8d-f156319773cb.jpg?v=1681835269","width":1498},{"alt":null,"id":12628507361437,"position":2,"preview_image":{"aspect_ratio":0.78,"height":1308,"width":1020,"src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cc064981-86dd-4857-b903-d83f428d48d1.jpg?v=1681835269"},"aspect_ratio":0.78,"height":1308,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cc064981-86dd-4857-b903-d83f428d48d1.jpg?v=1681835269","width":1020},{"alt":null,"id":12628511686813,"position":3,"preview_image":{"aspect_ratio":0.78,"height":1308,"width":1020,"src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cbef8d87-8024-422b-841b-7692f229a369.jpg?v=1681835269"},"aspect_ratio":0.78,"height":1308,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_cbef8d87-8024-422b-841b-7692f229a369.jpg?v=1681835269","width":1020}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOrganic cotton boxer brief shorts.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal \u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eMachine wash. \u003c\/p\u003e"}

Colorful Standard Organic Boxer Brief in Optical White

£16.00
{"id":15335514636669,"title":"Colorful Standard Organic Boxer Brief in Optical White","handle":"colorful-standard-organic-boxer-brief-in-optical-white","description":"\u003cp\u003eOrganic cotton boxer brief shorts.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal \u003c\/p\u003e\n\u003cp\u003e95% Organic cotton, 5% Elastane\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash. \u003c\/p\u003e","published_at":"2025-07-03T12:11:32+01:00","created_at":"2025-06-30T17:05:38+01:00","vendor":"Colorful Standard","type":"CLOTHING","tags":["boxer briefs","made in portugal","MENS","menswear","organic cotton","underwear"],"price":1600,"price_min":1600,"price_max":1600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":56329828204925,"title":"S","option1":"S","option2":null,"option3":null,"sku":"COL113","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Organic Boxer Brief in Optical White - S","public_title":"S","options":["S"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329828237693,"title":"M","option1":"M","option2":null,"option3":null,"sku":"COL113","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Organic Boxer Brief in Optical White - M","public_title":"M","options":["M"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329828270461,"title":"L","option1":"L","option2":null,"option3":null,"sku":"COL113","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Organic Boxer Brief in Optical White - L","public_title":"L","options":["L"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56329828303229,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"COL113","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Organic Boxer Brief in Optical White - XL","public_title":"XL","options":["XL"],"price":1600,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/arraystore.co.uk\/cdn\/shop\/products\/image_86ac76c0-bd8b-4fe3-a5f0-350b6e2f076c.jpg?v=1681835207"],"featured_image":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_86ac76c0-bd8b-4fe3-a5f0-350b6e2f076c.jpg?v=1681835207","options":["Size"],"media":[{"alt":null,"id":31681963131138,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1998,"width":1498,"src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_86ac76c0-bd8b-4fe3-a5f0-350b6e2f076c.jpg?v=1681835207"},"aspect_ratio":0.75,"height":1998,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/products\/image_86ac76c0-bd8b-4fe3-a5f0-350b6e2f076c.jpg?v=1681835207","width":1498}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOrganic cotton boxer brief shorts.\u003c\/p\u003e\n\u003cp\u003eMade in Portugal \u003c\/p\u003e\n\u003cp\u003e95% Organic cotton, 5% Elastane\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash. \u003c\/p\u003e"}

Colorful Standard Cotton Cap in Navy Blue

£30.00
{"id":15239009796477,"title":"Colorful Standard Cotton Cap in Navy Blue","handle":"colorful-standard-cotton-cap-in-navy-blue-2","description":"\u003cp\u003eOrganic cotton six panels peaked cap. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003eSponge clean only.\u003c\/p\u003e","published_at":"2025-09-19T12:22:36+01:00","created_at":"2025-05-20T13:48:55+01:00","vendor":"Colorful Standard","type":"ACCESSORIES","tags":["ACCESSORIES","CAPS","festive gifting","HATS","HATS \u0026 SCARVES","hats gloves and scarves","made in portugal","organic cotton","unisex","WOMENS"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":56053362622845,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"COL109","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Cotton Cap in Navy Blue","public_title":null,"options":["Default Title"],"price":3000,"weight":200,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_9895_368d7f97-d4fd-404a-b9f0-a99b73c0963c.jpg?v=1704992994"],"featured_image":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_9895_368d7f97-d4fd-404a-b9f0-a99b73c0963c.jpg?v=1704992994","options":["Title"],"media":[{"alt":null,"id":32444272607490,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1560,"width":1170,"src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_9895_368d7f97-d4fd-404a-b9f0-a99b73c0963c.jpg?v=1704992994"},"aspect_ratio":0.75,"height":1560,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_9895_368d7f97-d4fd-404a-b9f0-a99b73c0963c.jpg?v=1704992994","width":1170}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOrganic cotton six panels peaked cap. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Portugal.\u003c\/p\u003e\n\u003cp\u003eSponge clean only.\u003c\/p\u003e"}

Colorful Standard Oversized Tee in Snow Melange

£30.00
{"id":14928507502973,"title":"Colorful Standard Oversized Tee in Snow Melange","handle":"colorful-standard-oversized-tee-in-snow-melange","description":"\u003cp\u003eExperience both comfort and style with this oversized t-shirt that effortlessly drape over the body, featuring a classic crew neckline, dropped shoulders, and loose sleeves. 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Colorful Standard Classic T-shirt in Faded Black

£30.00
{"id":14928428532093,"title":"Colorful Standard Classic T-shirt in Faded Black","handle":"colorful-standard-classic-t-shirt-in-faded-black-copy","description":"\u003cp\u003eA unisex style short-sleeved jersey t-shirt from Colorful Standard. Made in Portugal from organic cotton. This garment is garment dyed and pre-washed, and features anti-pilling yarn.\u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eMachine washable.\u003c\/p\u003e","published_at":"2025-02-07T16:20:24+00:00","created_at":"2025-01-07T12:27:14+00:00","vendor":"Colorful Standard","type":"CLOTHING","tags":["CLOTHING","JERSEY","MENS","menswear","ORGANIC","SPRING SUMMER","TOPS","TSHIRTS","TSHIRTS \u0026 SWEATS","UNISEX"],"price":3000,"price_min":3000,"price_max":3000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55082152034685,"title":"XS","option1":"XS","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Classic T-shirt in Faded Black - XS","public_title":"XS","options":["XS"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55082152067453,"title":"S","option1":"S","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Colorful Standard Classic T-shirt in Faded Black - S","public_title":"S","options":["S"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55082152100221,"title":"M","option1":"M","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Classic T-shirt in Faded Black - M","public_title":"M","options":["M"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55082152132989,"title":"L","option1":"L","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Classic T-shirt in Faded Black - L","public_title":"L","options":["L"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55082152165757,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Classic T-shirt in Faded Black - XL","public_title":"XL","options":["XL"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55082152198525,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":"COL45","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Colorful Standard Classic T-shirt in Faded Black - 2XL","public_title":"2XL","options":["2XL"],"price":3000,"weight":250,"compare_at_price":null,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_5168.jpg?v=1725556731"],"featured_image":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_5168.jpg?v=1725556731","options":["Size"],"media":[{"alt":null,"id":34211966714114,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1538,"width":1154,"src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_5168.jpg?v=1725556731"},"aspect_ratio":0.75,"height":1538,"media_type":"image","src":"\/\/arraystore.co.uk\/cdn\/shop\/files\/IMG_5168.jpg?v=1725556731","width":1154}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eA unisex style short-sleeved jersey t-shirt from Colorful Standard. Made in Portugal from organic cotton. This garment is garment dyed and pre-washed, and features anti-pilling yarn.\u003c\/p\u003e\n\u003cp\u003e100% Organic cotton\u003c\/p\u003e\n\u003cp\u003eMachine washable.\u003c\/p\u003e"}
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